Privacy Policy

About this Policy

Pest IT Pty Ltd (ABN 53 108 027 694) ("Pest IT", "we", "us") complies with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Policy explains what personal information we collect, how we use and disclose it, and how you can access, correct or complain. It also describes our use of cookies, analytics and advertising technologies, website chat, and our email/SMS/messaging programs.

Where this Policy applies. This Policy covers all of our online services, including:

• our website and shop at pestit.com.au and its subdomains;
• our free tools and calculators, including tools hosted on related Pest IT domains (such as resources.pestit.studio);
• The Hub — our free knowledge and training resources;
• resources you download or request from us and the forms and landing pages you use to request them; and
• our email lists, events, webinars and podcast interactions.

We update this Policy when our practices change. The "Last updated" date appears at the top of this document.

What we collect

Depending on how you interact with us, we may collect:

• Identity and contact details (name, business name, email, phone, billing/shipping address).
• Professional details you choose to give us (your role, the state or region you work in, and industry association memberships) — for example, when you register interest through one of our landing pages or events.
• Account and profile information (login, preferences, saved addresses).
• Order and transaction data (purchases, invoices, fulfilment and warranty history).
• Learning and training data if you use The Hub (resources viewed, courses or modules started and completed, quiz or exercise responses, progress and completion records).
• Tool inputs and outputs when you use our free tools and calculators (for example, the job parameters, measurements and selections you enter, and the results generated) — see Free tools and calculators below.
• Communications (emails, forms, support tickets, call notes, training/event registrations).
• Device and usage data (IP address, device identifiers, browser type, pages viewed, timestamps, approximate location).
• Marketing interactions (email/SMS opens/clicks, campaign responses, preferences).
• Messaging & chat content and metadata when you contact us via website chat or social/messaging apps (e.g., Messenger, Instagram, WhatsApp, TikTok, LinkedIn), such as your handle, timestamps and consent status.
• Advertising & measurement identifiers (cookie IDs, ad IDs) and, where enabled, hashed identifiers (e.g., email or phone) used for privacy-enhancing matching with ad platforms (see Advertising & measurement).
• User-generated content (e.g., product reviews or comments). If you upload images, avoid including embedded location data (EXIF).

How we collect information

We collect personal information:

• Directly from you (checkout, account creation, forms and landing pages, tools, The Hub, phone/email, events and webinars).
• Automatically when you use our sites, tools and services (see Cookies & similar technologies).
• From messaging/chat platforms when you engage with us.
• From service providers and advertising partners we use for analytics, personalisation and ads.
• From publicly available sources and business partners, where lawful and relevant.

Why we collect and how we use information

We use personal information to:

• Operate our website and store; take and fulfil orders; arrange shipping; provide customer service and technical support.
• Provide our free tools, resources and The Hub — including generating tool outputs, saving your sessions or progress where that feature exists, issuing completion records, and sending you resources you request.
• Verify identity, prevent fraud and secure our services.
• Personalise content, remember preferences and improve our products, services, tools, training and user experience.
• Send service and administrative messages (e.g., order updates, resource delivery, policy changes).
• Conduct analytics and performance measurement.
• Run direct marketing (email, SMS and messaging apps) with your consent and subject to opt-out rights.
• Run advertising and measurement across platforms as described below.
• Meet legal, tax and compliance obligations and to handle disputes and complaints.

Free tools and calculators

When you use our free tools (for example, job builders, calculators or decision tools):

• The information you enter is used to generate your results. Some tools work entirely in your browser; others send your inputs to our servers to generate or save results.
• Where a tool lets you save a session, share a result, or send results to yourself or to us (for example, to request stock or a follow-up), we store the inputs and outputs needed to do that.
• We may use tool usage data — de-identified where practicable — to improve the tools and understand what the industry needs.
• If you provide contact details through a tool, we handle them as described in this Policy, including (with your consent) for follow-up and marketing.

Avoid entering personal information about other people (for example, your clients) into our tools; the tools are designed to work with job and site parameters, not personal data.

The Hub — learning and training data

If you use The Hub:

• We keep records of the resources and courses you access and, where the feature exists, your progress, responses to quizzes or exercises, and completion records — so you can pick up where you left off and so we can issue records of completion.
• We use aggregated learning data (which resources are used, where learners get stuck) to improve the material.
• Completion records are retained so we can re-issue them if you ask.

Direct marketing — email & SMS (Spam Act 2003)

We send marketing emails and SMS in accordance with the Spam Act 2003 (Cth). That means we obtain consent, identify ourselves in each message and include a functional unsubscribe.

• Emails: use the unsubscribe link at the bottom of any message.
• SMS: reply STOP to opt out at any time (no charge beyond standard network rates). We honour opt-out requests within 5 working days.

When you request a resource or download from us, we'll use your email to deliver it. Where you've also agreed to hear from us, we may follow up with related content and offers — every such message includes an unsubscribe.

We maintain consent and suppression records (time, source, contact detail, and relevant metadata).

SMS disclosures (AU)

Program description and use of phone numbers

• When you provide your mobile number and opt in, you consent to receive SMS from us about products, services and updates (e.g., promotions, order or service notifications, and — if you opt in — cart reminders). We store your number and consent status to deliver messages and manage your preferences.
• We do not sell personal information, including phone numbers. We do not share SMS opt-in data or consent with non-affiliated third parties, except with our messaging service providers solely to send messages and manage compliance.

Abandoned cart SMS

• Our website uses cookies, pixels and plugins to keep track of items placed in your cart, including when you abandon your cart.
• Where you have consented to SMS marketing, this information may be used to send cart reminder texts.

Opt-out

• You can opt out of SMS at any time by replying STOP. You may also contact us using the details below. We apply your opt-out across our systems.

Message frequency and charges

• Message frequency varies. Standard message and data rates from your mobile carrier may apply.

Record-keeping

• We keep records needed to prove consent (e.g., timestamp, source, IP or device, form used) and to action opt-outs promptly.

Messaging apps & chat marketing (Messenger, Instagram, WhatsApp, TikTok)

If you opt in to receive messages from us in social and messaging apps, we will send you updates, offers and service messages in those channels.

• WhatsApp: business-initiated messages require explicit opt-in. You can opt out by replying STOP or via the app's controls.
• Messenger/Instagram/TikTok/LinkedIn: you can opt out using channel settings or by sending "stop".

We may use automations/chatbots to respond or personalise content. Message content and metadata (timestamps, platform ID, consent status) may be stored by our messaging providers to manage your preferences and demonstrate compliance.

Website chat and AI-assisted features

If you use our on-site chat, we collect the content of your messages and technical metadata (e.g., IP address, browser). We use this to respond to your enquiry, improve our services and, if you opt in, to send marketing communications. You can request deletion of chat transcripts unless we need to retain them for legal or security reasons.

Some of our chat, support and content features may be AI-assisted. Where they are:

• your messages and related context may be processed by our AI service providers to generate responses;
• conversations may be reviewed by our team to check quality and improve the service; and
• AI-generated responses are general information, not professional advice — please don't enter sensitive personal information (yours or anyone else's) into chat or AI features.

Automated decision-making

We use automation in our marketing and operations — for example, to segment email lists, route enquiries and trigger messages based on your activity. We do not make solely automated decisions that have a legal or similarly significant effect on you. Decisions about privacy requests, complaints and disputes are made by people.

Cookies & similar technologies

We use cookies, pixels, SDKs and server-to-server connections to operate our site, remember preferences, analyse performance and run advertising. Types include:

• Essential: required for core functionality (e.g., secure login, checkout, tool sessions).
• Performance/Analytics: help us understand site usage (e.g., Google Analytics 4).
• Functionality: remember preferences and improve features.
• Advertising/Targeting: allow us and our partners to deliver and measure relevant ads.

Managing cookies: Most browsers let you refuse or delete cookies. Disabling cookies may limit certain features. For visitors from regions with cookie-consent requirements (such as the EEA/UK), we seek consent and honour your choices consistent with those requirements.

Cart tracking: We use cookies/pixels to track cart activity to determine when a cart has been abandoned and, if you have opted in to SMS, to send cart reminder messages.

Advertising & measurement (advanced matching)

We use advertising and analytics platforms to measure performance and show relevant ads. Where enabled, we may share first-party identifiers (e.g., email or phone) that are hashed (e.g., SHA-256) before transmission for privacy-enhanced matching.

Platforms we use may include:

• Google Ads & Google Analytics 4 (including Enhanced Conversions).
• Meta (Facebook/Instagram) Pixel and Conversions API with Advanced Matching.
• TikTok Pixel/Events API with Advanced Matching.
• LinkedIn Insight Tag and conversion tracking.

Your choices: you can adjust ad preferences in each platform and/or use industry opt-outs. We also honour your email/SMS/messaging opt-outs across our systems.

Customer matching, lookalikes & suppression

Where permitted, we may upload hashed customer lists to advertising platforms to build audiences, exclude existing customers from prospecting or measure campaign performance. Platforms are required to use the data only for our advertising in line with their published terms. You can opt out of inclusion by contacting us at the email below.

Payments and third-party services

Our store is powered by Shopify and may use payment providers such as Shopify Payments and PayPal to process transactions. Payment details are handled by those providers; Pest IT Pty Ltd does not store full card numbers. For phone orders, card details are not retained.

Other service providers we use include:

• Website, shop and hosting: Shopify; Cloudflare (site infrastructure, content delivery and form handling for our tools and landing pages).
• Data storage: secure cloud database providers that hold our customer, content and training records (currently including Supabase).
• Email and marketing: email/SMS marketing and automation platforms (currently including Klaviyo).
• Analytics and advertising: the platforms listed under Advertising & measurement.
• Operations: logistics and shipping carriers, customer support tools, and events/webinar platforms.
• AI services: where features are AI-assisted, AI model and infrastructure providers process the relevant content.

We authorise these providers to process personal information only as necessary to deliver their services to us, under appropriate safeguards. The specific providers we use may change over time; this Policy is updated when a change is material.

Overseas disclosures

We may disclose personal information to service providers located outside Australia. For example, Shopify processes data in multiple regions (including Canada, the United States, the European Union/United Kingdom via its Irish affiliate, and in APAC), and our hosting, database, email/SMS, chat, AI and advertising providers may process data in the United States and other regions. We take steps reasonably necessary to ensure overseas recipients handle personal information in accordance with the APPs.

Location-based services (if enabled)

If we enable location-based features, we may collect approximate location (via IP address) or precise location where you grant permission on your device. We use this to provide localised content (e.g., nearby distributors, state-specific resources or service windows). You can disable location permissions in your device or browser settings.

Data retention

We retain customer account and transaction records as required by law and for our legitimate business needs (e.g., tax and audit). Marketing/contact data is retained until you opt out or we delete it during periodic suppression. Chat/message logs are typically retained for 12–24 months unless needed longer for compliance or disputes. Training completion records are kept so we can re-issue them on request. Tool session data that is not attached to a contact is periodically deleted or de-identified. We de-identify or delete data when it is no longer needed.

Security

We take reasonable administrative, technical and physical measures to protect personal information from loss, misuse, unauthorised access, modification or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We comply with the Notifiable Data Breaches scheme under the Privacy Act: if a data breach occurs that is likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner as required.

Your rights (access and correction)

You can request access to, or correction of, your personal information by contacting our Privacy Officer at nettie@pestit.com — please mark your message "Privacy request". Incoming messages may be sorted with automated assistance, but privacy requests and complaints are always reviewed and decided by a person (our Privacy Officer). We will respond within a reasonable timeframe, usually within 30 days.

If you have a complaint about how we handle your information, please contact us first. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au for guidance or to lodge a complaint.

New Zealand visitors

If you are in New Zealand, we handle your personal information consistently with this Policy, and you may exercise the same access and correction rights described above. You may also contact the Office of the Privacy Commissioner (NZ) if you have concerns we haven't resolved.

EEA/UK visitors

If you are in the EEA/UK, we will process personal data only where we have a lawful basis (e.g., to perform a contract, with your consent, for our legitimate interests not overridden by your rights, or to comply with legal obligations). You have rights to access, rectify and erase your data, restrict or object to processing, and to data portability. Where processing is based on consent, you may withdraw it at any time. You may also lodge a complaint with your local supervisory authority.

Third-party links and embedded content

Our site may include links to third-party websites or embedded content (e.g., videos). Those third parties may collect data about you, use cookies or track your interaction in accordance with their own privacy policies. We are not responsible for their practices.

Changes to this Policy

We may update this Policy from time to time. The updated version will be posted on our website with a new "Last updated" date and takes effect when posted.

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