The Trade Wholesale Reference

Stocking the right lines at the right depth, the right margins through the season, without becoming the trade's tech support line. The Trade Wholesale Reference is the multi-page PDF document that gives pest control distributors and trade resellers the working pattern Peter has assembled across decades of distributor work.

What's inside the reference

Stocking guidance by SKU category: which lines move at speed, which to stock deeply, which to order on demand. A typical margin schedule across the Pest IT range. Seasonal movement patterns laid out across the year (when rodent products peak, when fly units move, when heat treatment ships, when bird management ranges turn over). A trade customer FAQ covering the predictable questions counter staff field, with short answers that close the conversation without escalation. Returns-reduction practices that lower the friction at the back end. Optional companion: a small Excel reference with the margin schedule and seasonal data so resellers can plug it into their own systems.

Built for trade resellers and distributors

Trade resellers move SKUs without becoming the support line for every pestie who walks in needing technical advice. The reference covers what the counter staff can answer at the till, what to refer back to the manufacturer, and what the seasonal pattern is so the order calendar lines up with demand. Built for the counter, not the warehouse.

What's in it for you

• Stocking depth and margin schedule by SKU category
• Seasonal movement patterns plan the order calendar
• Trade FAQ handles the predictable questions

Download the Trade Wholesale Reference and stock your trade counter from a position of pattern, not guess.